Published: 15 October 2024
DOWNLOAD THE FULL WHITEPAPER HERE
"The Future of Healthcare - How Changes in Consumer Demand are Leading an Exciting + Profitable New Era in Hospitality" explores the intersection of healthcare and hospitality industries. It identifies the growing trend of consumer-centric healthcare, driven by technological advancements, ageing populations, and rising healthcare costs, creating significant opportunities for hospitality operators to enter this market. Key trends include the shift to outpatient care, home-based services, medical tourism, and the increasing demand for wellness and preventive care.
The whitepaper emphasises how hospitality brands can leverage their expertise to repurpose spaces into wellness centers, collaborate with healthcare providers, and develop healthcare packages to enhance both guest experiences and operational profitability. Examples of success are drawn from partnerships between hotels and medical providers, such as surgical recovery programs and aesthetic treatment centers that cater to patients in luxurious settings.
Recommendations for hospitality operators include market research to identify customer segments, strategic partnerships with healthcare providers, staff training for high-quality care, and technological integration to streamline operations and improve customer experience. Ultimately, the paper positions hospitality operators as crucial players in the future of healthcare delivery, with opportunities to diversify revenue streams and create unique selling propositions by integrating wellness strategies into their business models.
About H+A
H+A is a Dubai-based architecture and interior design studio specializing in healthcare, hospitality and wellness projects. Our services include design, facility planning and technical advisory – including PPP (public-private partnerships), feasibility studies and value engineering/value management exercises in the capacity of ‘Lead Consultant’ or ‘Design Consultant’.
Our design methodology is research-based; exploring all opportunities to ensure our projects are responsive, relevant and meaningful – satisfying the clients brief while enhancing the places and communities they occupy. A humancentric approach with empathy towards our clients and end users, promoting wellness and sustainability in all aspects of our project designs.
We strive to understand what a project 'should be' with a sensitivity towards context, environment, and culture. Drawing inspiration from the local vernacular we interpret regional forms and materials to deliver projects that are modern, timeless and ‘of the place’.