Published: 17 April 2024
In this AHIF podcast episode, Matthew Weihs sits down with Wesam Okasha, to delve into the brand's remarkable journey since its establishment in 2016. Okasha sheds light on TUI BLUE's ambitious growth targets, surpassing expectations by opening 97 hotels in their initial three years.
He discusses their strategic expansion into new markets, including Africa and Asia, highlighting their innovative approach to delivering authentic holiday experiences. Furthermore, Okasha emphasizes TUI BLUE's unwavering commitment to sustainability, detailing their initiatives to reduce environmental impact and promote eco-friendly practices across their properties. The conversation also touches upon TUI BLUE's upcoming luxury property in Zanzibar, offering a glimpse into its unique offerings and contribution to the evolving hospitality landscape.