In this episode of the FHS podcast, Michael Grieve, Chief Brand Officer of Jumeirah, joins Daria Smith to discuss Jumeirah’s ambitious global expansion plans and its strategy to maintain exceptional service quality while doubling its portfolio.

Michael shares insights on how Jumeirah leverages its Arabian heritage and unique brand positioning to create distinctive luxury experiences. He highlights key pillars of the brand, including warmth, generosity, and joy, and discusses the importance of personalisation in luxury hospitality. The conversation also covers Jumeirah's approach to sustainability, thought leadership, and adapting to diverse cultural markets, alongside the role of AI in enhancing guest experiences.

#FHSWorld #FutureHospitalitySummit #FHSPodcast