In this episode, Jonathan Worsley sits down with Bani Haddad, Founder and Managing Director of Aleph Hospitality, to discuss the company's rapid growth as the largest independent hotel management company in the Middle East and Africa. They explore Aleph's unique owner-focused approach, the shift towards franchise models, and how innovation, sustainability, and local expertise are driving their success. Bani also shares insights into Aleph’s future expansion plans and the key challenges facing the hospitality industry in the region.

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