In this episode of the FHS Podcast, Jonathan Worsley, Chairman and CEO of The Bench, interviews Natalia Bayona, Executive Director of UN Tourism.

They discuss the vital role of innovation and technology in transforming tourism, the importance of education for youth in the sector, and the challenges of over-tourism. Natalia shares insights on supporting SMEs through digitalisation, fostering sustainable tourism, and the impact of UN Tourism's startup competitions in driving growth and social impact.

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