In this episode of the FHS Podcast, Daria Smith speaks with Ryane Binmahfooz, Brand Development Executive at Baraka, a visionary Saudi real estate company reimagining urban destinations. Ryane shares Baraka’s approach to brand development, balancing cultural authenticity with modern design and innovation. They explore how projects like Monolog and Fizz Time capture the spirit of local communities while aligning with the goals of Vision 2030. From storytelling through architecture to integrating digital tools for immersive experiences, this episode highlights how Baraka is shaping the Kingdom’s future—one brand at a time.